Case Statement
A good case statement must grab a prospective
donor´s attention, offering a solid reason for investing
in a program. An oversize brochure with a short-cut cover
titled “Delivering health care. Providing a voice.” clearly
telegraphed CHF´s past and future goals, burning them
into the minds and hearts of donors. Bold colors and
typography highlighted the need and urgency of their
work.
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The Children´s
Health Fund »
2006 Annual Report
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