Brand Site
The site strengthened brand equity and visibility
through consistent branding across markets and businesses. Zgroupinc
consulted on each brand´s positioning statement focusing on Esselte
as the dominant brand while allowing for businesses units to retain
autonomous brand equity.
Over the years, Esselte´s business has
grown through a closely aligned set of independent businesses that
allow Esselte to compete effectively in local markets throughout
the world. In building the new intranet corporate site for Esselte,
zgroupinc created the first employee manifestation of Esselte´s
revitalized global go-to-market strategy.
Esselte Website
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