Brand Book
Prior to developing its new logo, the NMHC brand was prone to visual
distortion because execution lay in the hands of many individuals.
Zgroupinc was entrusted to perform a total redesign of the brand
architecture - logo, themeline, stationery, signage, brochures,
presentation templates, co-branding guidelines and forms. We created
a “brand book” for all employees to ensure understanding of “why”
the change was made and “how” it should be respected and enforced.
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National
Medical Health Card
(NMHC) »
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