Graphic Identity
The VNACJ logo was designed to reinforce three qualities of the organization: compassion, warmth and endurance. Using little or no ornamentation, bold type was selected because it conveyed endurance and reproduced well across all media. The orange color was chosen for its rarity in the competitive landscape, but also for its association with vitality and warmth. The circle subtly reinforced the circle of life. A three-tiered secondary family of colors was built into the identity to provide variety within a structured system.

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