Outdoor
Research indicated that a high number of families facing health crises are often confused by the myriad of health care choices available to them. When it comes to taking care of an elderly family member, a recommendation from a health care provider is critical. Outdoor media gave VNACJ the space to be bold and concise. Rolling out the “Now What” strategy in key locations built name recognition and provided an attitude that families facing home care issues could relate to.

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