Your product was manufactured in China (lead paint). Your spokesperson is a baseball player (steroids). Your company left passengers stranded on the runway (pick an airline), your bottom line is hemorrhaging (choose a brokerage firm)....need we say more? In the words of the great anonymous, Sh_T HAPPENS! And it tends to happen when you least expect it.

Proactive, not reactive
At zgroupinc, our 360 degree approach contemplates weaknesses and threats, factoring them into each plan. We´ve gamed differing scenarios of what might go wrong before it happens. We´re prepared. Quick response teams of strategists, public and media relations experts stand ready to provide counsel.

BOC Gases
Assuming a leadership position.

Summit Technology
Rebuilding trust in a medical manufacturing pioneer.